The Residency

Step two · the done-for-you retainer

Everything in The Correspondence, and I hold the camera too.

I film, I edit, I run the account. You show up on shoot day, and seven pieces a week go out without you touching an app.

On a six-month commitment I train someone on your side in the final quarter, so the system keeps running when I step back.

$1500, or from $2000 per month for the cinematic tier

Kris Brouillette in a black leather jacket and skirt against a pale wall

Apply to The Residency

The Residency opens after The Full Reconstruction. Not as a rule I enjoy enforcing, but as the only way this works.

Handing a camera crew a brand nobody has diagnosed produces beautiful content that sells nothing. The ninety days are where the brand world, the pillars, the series and the calendar come from; the retainer is where they get made, week after week.

Start with The Full Reconstruction →

I hold the camera. And everything after it.

Seven posts a week, on one platform. The mix of video, carousel, photo and text depends on which platform that is.

Filming, editing, colour, sound, cover images, posting and scheduling. A light community layer on top, so comments and DMs are handled the way your brand actually speaks.

Your job is to be in the room on shoot day. Everything either side of that is mine.

How the month runs

The content board for next month is approved: series, formats, concepts.
I build the storyboards and shot lists, and we book the shoot.
One or two shoot days, depending on the level. I film.
I edit, colour, cut covers, write hooks and captions, and schedule.
It goes out, and we read what it did on the monthly call.

One 60 min strategy call a month, and async feedback between them.

What’s Included.

Both retainers share a spine. What changes between them is who holds the camera.

Every month, in both retainers

Content review of what went out: analytics, conversion, return on energy.
Content board for the next month → series, formats and concepts approved before anything is made.
Script review, or script drafting → depending on which you are better at.
Hook and caption pass on every single piece.
Calendar upkeep and scheduling recommendations.
One 60 min monthly strategy call.
Async feedback between calls → Loom, voice notes, shared board.
Quarterly reset every 90 days → mini re-diagnosis, refresh of pillars and series, adjustment of offers.

Everything in The Correspondence

Storyboard and shot list per piece → framing, location, outfit, expression notes.
Filming direction and a visual consistency check against the mood board and brand world.
Weekly feedback loop → not a monthly one.

What The Residency adds

Full production → filming, editing, colour, sound, cover images.
Full content creation → seven posts a week, made by me.
Social media management → posting and scheduling.
Light community layer → comment and DM guidance.
Team training in the final quarter of a 6-month commitment, so someone on your side can carry the system.

Seven posts a week, on one platform, every month.

The month

One day in front of a camera. Then a month of it going out.

The whole month collapses into a shoot day. Everything before it is planning you approved; everything after it is production you never see.

What you get back is the thing founders never have: a feed that runs at full volume while you work.

The content board

Next month, decided before it starts. Series, formats and concepts drawn from your pillars, laid out and approved by you. Nothing gets shot off a whim, and nothing gets shot twice.

The shoot day

One day a month at level 1: one location, a single setup, clean and consistent. Two days at level 2, across multiple locations and angles, with B-roll banks and scene-based pieces. You show up and follow the shot list.

The production

Editing, colour, sound, cover images. Hooks and captions on every piece, scheduled onto the calendar, posted, with comment and DM guidance so the replies sound like the brand too.

The handover

On a six-month commitment, the final quarter trains someone on your side to carry the system. I would rather leave you able to run it than leave you needing me.

The bottleneck was never the strategy.

Most founders who stall online have a plan. What they do not have is a Tuesday free enough to film it, edit it, write it and post it, seven times, every week, for a year.

The Residency removes that. The plan stays yours; the labour stops being yours.

If you would rather keep the camera and just hand over the thinking, that is The Correspondence.

Step two · The Residency · done-for-you

Two levels, same volume $1500 per month, or from $2000 for the cinematic tier

Level 1

$1500per month

One shoot day

One location, single setup. Clean and consistent, built for founders who are the content themselves.
Level 2

From $2000per month

Two shoot days

Multiple locations, multiple angles, B-roll banks, scene-based pieces. The cinematic tier.

Seven posts a week on one platform, filmed and made by me
Full production → filming, editing, colour, sound, cover images
Social media management → posting, scheduling, and a light community layer
Everything in The Correspondence → board, storyboards, direction, visual consistency, weekly loop
Script review or drafting, and a hook and caption pass on every piece
One 60 min strategy call a month, plus async feedback between calls
Quarterly reset every 90 days, and team training in the final quarter of a 6-month term

Terms

Month to month 60 days notice
3-month commitment ~5% off
6-month commitment ~10% off
Paid in full a further 5% off

Apply to The Residency

Opens after The Full Reconstruction.

Same Hours, Different Places.

Every client gets the same number of hours. Where they go adapts to what you are already good at.

You write well. Scripts stay client-led and I review them. My time moves to the visuals instead.
You hate writing. I draft scripts from our call transcripts and you edit them into your own words.
You are strong on camera. Fewer direction notes, more concept work.
You are weak on camera. On-camera coaching gets added to the monthly call.
You already have a videographer. My side becomes direction plus post-production only.

Before you apply

Can I skip The Full Reconstruction?

No. The retainer runs the system the Reconstruction builds: the brand world, the pillars, the series, the calendar. Filming against no strategy is how people end up with a gorgeous feed and no clients.

What’s the difference between the two levels?

Shoot days and range. At $1500 it is one day a month, one location, a single setup: clean, consistent, built for founders who are the content. From $2000 it is two full days across multiple locations and angles, with B-roll banks and scene-based pieces.

The volume is identical at both levels: seven posts a week.

How much of my time does this take?

One shoot day a month (two at level 2), one 60 min strategy call, and whatever time you spend approving the content board. That is the whole ask.

Where do you shoot?

Montréal and around it. Level 1 is one location, usually yours, because the room you actually work in carries more than a rented studio. Level 2 moves between locations, which is what the second shoot day buys.

I already have a videographer.

Then we swap the hours. My side becomes direction plus post-production, and the time that would have gone to filming goes into concept and edit instead. Same price, different allocation.

Can I get out of it?

Month to month with 60 days notice. Commit for three months for roughly 5% off, six months for roughly 10%, and pay in full for a further 5% on top. The longer the commitment, the lower the price, and the six-month term is the only one that includes training your team to take it over.

Can we work in French?

Bien sûr. Calls, scripts, captions and community replies can be in French, in English, or in both if your audience lives in both.

Applications

Apply for The Residency

Answer these and I’ll come back to you with the next step. The Residency opens once The Full Reconstruction is done. If you haven’t started it, say so below and we’ll sequence the two together.

* required

Name *

Email address *

What is your business about, and who does it serve? *

What has your monthly income looked like over the last 6 months? *

Describe your offers, your prices, and your capacity *

How do you get clients today? What comes from social media, and what comes from somewhere else? *

Are you the face of your brand? *

What do you think is blocking your brand right now? *

Where do you want your brand to be in ninety days? *

Drop your social media and website *

How long would you like to commit for? *

Month to month → 60 days notice 3 months → roughly 5% off 6 months → roughly 10% off, and team training in the final quarter Not sure yet, let’s talk about it

Which level? *

Level 1 · $1500 per month → one shoot day, one location Level 2 · from $2000 per month → two shoot days, multiple locations Not sure yet, recommend one

Anything else you believe is relevant

Your answers come straight to me. No list, no automation, no sequence, unless you ask for one.