About Orlé

One person, one practice, out of Montréal

I’m Kris Brouillette, and Orlé is the entire team.

I build content worlds for founders: the look, the voice, the pillars, the series, and the system that keeps them going out. Sometimes I direct you through making it. Sometimes I film it myself.

Trained in marketing. Years inside corporate marketing rooms. A model, read for a living long before I built anything for anyone else. The through-line was always the same: what a room actually receives, versus what is being said out loud.

Orlé is where that finally became one job.

See how the work runs

Most agencies make content. I build worlds.

Content gets you in front of strangers. A world makes a stranger feel what your clients feel the moment they sit down with you. Its own colours, its own light, its own rhythm, recognisable in the first three seconds before a single word is read.

That world already exists. It is in the room where you work, in how you speak, in what your clients feel around you. It just never made it onto your feed, because nobody taught you how to translate it.

One person doing the work. A few clients at a time. Built from you, not from a template.

What Orlé is not

A content agency that posts three times a week
A template shop
A “personal brand” coach
A funnel builder
A rebrand-as-new-logo service

There are good people doing all of those. I’m not one of them.

Who Orlé Is For.

It’s not what they do. It’s how they’re built.

Founders whose work is profound and whose content is polite.
Practitioners who close the sale in the call, because the content never did.
Founders eight years in, with devoted clients and a feed that under-sells them.
Healers, therapists, coaches, somatic and trauma specialists working at depth.
Mission-driven founders building work the category doesn’t have a name for yet.
People who are tired of louder, busier, more, and ready for better.

Orlé is not for everyone, on purpose. The pattern I see most often: a founder whose interior is rich, generous and deeply intelligent, and whose content is dressed in someone else’s clothes. If you read that and recognised yourself, the rest of this site was written for you.

What shaped this

The rooms that taught me what a feed is actually saying.

Four rooms, in order. It took me a while to see that they were all the same room.

Same instinct, different lighting. The work was a habit long before it was a service.

The classroom

A bachelor’s in marketing. The frameworks, the funnels, the language. Useful tools, wrong layer. I left with the vocabulary and a quiet conviction that most of what was being taught treated the symptom and never the thing underneath.

The corporate room

Years inside corporate marketing. Campaigns, launches, repositionings, internal politics. I learned how brands actually move, not the case-study version. The one where every decision is a negotiation and the strategy is only as good as what survives the meeting.

III

The camera

Modelling. The part of my résumé people don’t expect on a strategist’s About page, and the part that taught me the most. Years of learning what a lens does to a person, why one frame lands and the next one dies, and how much a room reads before anyone speaks.

Now

Orlé. Where the marketing training, the corporate years and the years in front of a camera stop being separate skills. Reading a room and building one for a camera turn out to be the same job.

I don’t promise followers. I promise clients.

Every engagement starts with an honest question: are we the right fit? If I don’t see a path to a real result, I tell you before you sign. It’s not a tactic, it’s the only way of working I know.

I am also completely bored by the state of content marketing for founders with a personal brand, and Orlé is my experiment to find a better way, one where creativity and taste are a founder’s best assets.

The long version of that is in the letters.

Where to start

Ninety days first. Then we talk about who holds the camera.

There is one entry point and two ways to continue. Nothing skips the first step, because nothing works without it.

Not ready to commit to any of it? The free audit is thirty minutes and costs nothing.

The Full Reconstruction

Ninety days. The diagnosis, the brand world, the pillars, the series, and a content calendar system you can run yourself. $1500, or three monthly payments of $597.

See The Full Reconstruction →

The Correspondence

Done with you. You film; I do everything either side of the camera: board, storyboards, direction, hooks, captions, calendar. Seven posts a week, from $800 a month.

See The Correspondence →

The Residency

Done for you. I film, edit and run the account. Full production, seven posts a week, from $1500 a month. Six-month terms include training your team to take it over.

See The Residency →